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Press and Media
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Contact Information:
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Vicky Wong
Targus Asia Pacific
(852) 2589 3287 (Tel)
(852) 2569-4047 (Fax)
vwong@targus.com
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Make Way For CITYLITE- DASH. SPRINT. RUN.
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June, 2003 -- Targus Asia Pacific, the leader and pioneer of mobile computing solutions,
announces a new range of cases, CITYLITE. Stylishly designed, lightweight and multifunctional,
CITYLITE by Targus is uniquely designed for the Asia Pacific market. Made to fit
today’s mobile lifestyle trends of dynamic professionals, CITYLITE is unique for those who
appreciates a tastefully designed, multi-purpose case with the convenience of a notebook
compartment suitable for daily use.
“Targus is blazing the trail by launching a unique product line just for the Asia Pacific market.
CITYLITE from Targus is strategic because it aligns to the mobile lifestyle trend of young
professionals who are extremely fashion conscious,” said Peter Rossdeutscher, Vice President
of Sales & Marketing, Targus Asia Pacific. “Mobile professionals today are practical yet has a
discerning taste for style. As the pioneer of the notebook carrying case and the market leader
for quality, Targus addresses this need with CITYLITE-stylish yet flexible enough for daily
use,” Rossdeutscher added.
CITYLITE expresses the mobile lifestyle trends of today’s young and dynamic professionals,
and is available in three exciting designs: CITYLITE-Dash, CITYLITE- Sprint and CITYLITE-Runner.
CITYLITE-Dash is an entry-level stylish case made for day-to-day use. Available in black,
navy and gray, CITYLITE-Dash is ultra-compact and made from lightweight, flexible
materials for maximum carrying comfort. This case fits notebooks up to 31x26x5cm and
comes with a functional slipover strap to be used with trolleys. Frequent travelers will find
this feature beneficial as it enhances mobility. Priced at $279 HK, CITYLITE-Dash is perfect
for those who are looking for a minimalistic yet stylish case.
CITYLITE-Sprint is trendy and lightweight, with spacious compartments for mobile
professionals who appreciate extra storage for notebook, files and documents. Available in
black, navy and gray, CITYLITE-Sprint has a padded computer compartment that fits
notebook up to 33x26x5cm. Priced at $349 HK, CITYLITE-Sprint is suitable for those who
loves the extra-spacious compartments that is both functional and stylish.
For the active urbanite, CITYLITE-Runner is a sporty backpack with complete notebook
functionality, available in gray and navy. Practical and sturdy, CITYLITE-Runner fits
notebooks up to 15” and have a special built-in ergonomic shoulder harness with reinforced
padded shoulder straps for extra comfort. Its cushioned mesh back padding provides excellent
back support. Priced at $389 HK, the CITYLITE-Runner is perfect for the adventurous and
sporty mobile professional.
Established in 1982, Targus is the market leader for carrying cases and innovative mobile
solutions such as security, power, connectivity and I/O devices. These include the award
winning Stowaway Portable Keyboard for PDAs, Universal Auto/Air Power Adapter for
continuous power to notebooks for cars and/or airplanes, and Defcon Authenticator, a
biometric fingerprint authenticator for highly secured data protection.
Targus products significantly enhance productivity and utility of notebooks and PDAs for IT
users. For more information about Targus products please visit www.hongkong.targus.com
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About Targus
Headquartered at Anaheim, California, USA, Targus has offices on every continent and is
distributed in over 145 countries. Targus pioneered the notebook computer carrying case and
is the leading global supplier of mobile computing solutions. Now celebrating its 20th year,
Targus continues to define and shape the mobile computing market by addressing
lifestyle trends. Targus’ range of mobile solutions for PDA and notebook includes cases,
backpacks, security, power, input/output and connectivity products. |
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